What should a brand do when a shopper abandons their cart but the manufacturer still wants the sale? The top thing is to send the buyer an email with a discount when considering the Safety Lock Baby Kids Protection Cabinet Drawer Door Refrigerator Security Care in the shopping cart. The second most effective thing is to send an email without a lower price. That raises the question showing how flexible do you want to be with regards to your price? How important is it to obtain price integrity and will buyers get trained to let a cart sit until you send them an email giving a discount? Those are hard questions involving key strategy questions. So often it is appealing to do what you have to do to achieve the next sale but sometimes that comes at the expense of future growth....Read More
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